Penetrating adolescents' mental models of mp3 with ZMET.(Zaltman Metaphor Elicitation Technique): An article from: Adolescence
Book Details
PublisherLibra Publishers, Inc.
ISBN / ASINB0036SE0VS
ISBN-13978B0036SE0V1
AvailabilityAvailable for download now
Sales Rank99,999,999
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Adolescence, published by Libra Publishers, Inc. on December 22, 2009. The length of the article is 4766 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.
From the author: This article demonstrates the application of the Zaltman metaphor-elicitation technique (ZMET) to help adolescent consumers delve into their unconscious thoughts and provide them with insights into the use of mp3. An analysis of interview transcripts and images revealed that the ZMET process provides a description of how the knowledge structures of adolescent consumers are subdivided and grouped around important themes that frame and motivate their involvement with a product. The findings reveal that there are 33 themes of consumer knowledge structure toward mp3. Furthermore, among these themes, there are four major concepts: size/form, convenience, relaxation, comfort, and appearance. The respondents' minds include not only rational components but emotional ingredients. Notably, the results also show that music can be an effective metaphor in the application of the ZMET method.
Citation Details
Title: Penetrating adolescents' mental models of mp3 with ZMET.(Zaltman Metaphor Elicitation Technique)
Author: I-Ling Ling
Publication:Adolescence (Magazine/Journal)
Date: December 22, 2009
Publisher: Libra Publishers, Inc.
Volume: 44 Issue: 176 Page: 949(15)
Distributed by Gale, a part of Cengage Learning
From the author: This article demonstrates the application of the Zaltman metaphor-elicitation technique (ZMET) to help adolescent consumers delve into their unconscious thoughts and provide them with insights into the use of mp3. An analysis of interview transcripts and images revealed that the ZMET process provides a description of how the knowledge structures of adolescent consumers are subdivided and grouped around important themes that frame and motivate their involvement with a product. The findings reveal that there are 33 themes of consumer knowledge structure toward mp3. Furthermore, among these themes, there are four major concepts: size/form, convenience, relaxation, comfort, and appearance. The respondents' minds include not only rational components but emotional ingredients. Notably, the results also show that music can be an effective metaphor in the application of the ZMET method.
Citation Details
Title: Penetrating adolescents' mental models of mp3 with ZMET.(Zaltman Metaphor Elicitation Technique)
Author: I-Ling Ling
Publication:Adolescence (Magazine/Journal)
Date: December 22, 2009
Publisher: Libra Publishers, Inc.
Volume: 44 Issue: 176 Page: 949(15)
Distributed by Gale, a part of Cengage Learning
