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Advertising and Integrated Brand Promotion (5th) [5E] (Hardcover)

Name: Advertising and Integrated Brand Promotion (5th) [5E] (Hardcover)
Author: -Thomas O'Guinn-,
ISBN: 978B003HF0LA9

Author-Thomas O'Guinn-,

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Book Details

Author(s)-Thomas O'Guinn-,

ISBN / ASINB003HF0LAO

ISBN-13978B003HF0LA9

Sales Rank9,213,259

MarketplaceUnited States 🇺🇸

Description

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.