K12 Education Market in India 2010

The kindergarden to grade 12 (K12) market in India accounts for a substantial share of the total education market. This segment is estimated to be worth INR 20 bn and is expected to be growing at 14% per annum. This space has seen large scale public and private participation. The government has undertaken various initiatives towards developing the market. The large prospective student population is fuelling growth in this sector.

The report begins with an introduction to the education system in India including the various segments and their regulatory status in the country. The overview section indicates the market size and growth, the distribution of schools across private and public sector, enrollment levels, segmentation of schools and the market share of each segment in the K12 market. The following section includes information regarding the entry route and the regulations governing the establishment of a K12 institution. It covers the various costs entailed during development and the revenue models and estimated profit margins in the market. The market size, growth and return on margins for players providing multimedia content and Information & Communication Technology (ICT) services to the K12 market. The operational model has also been discussed.

The fundamental drivers in India has been discussed including a growing middle class with the ability to afford a private education, demographic advantages, consumers preferring private to public schools, growing opportunity for ICT services in K12, low gross enrolment ratio (GER) and high dropout rates and low penetration of multimedia content in schools. The key initiatives of the government identified include the Right of Children to Free and Compulsory Education Bill, increase in public private partnerships (PPP), private schools adopting hybrid teaching methods, Sarva Abhiyan (SSA Shiksha), Mid-day Meal Scheme, major expenditure on elementary and secondary education and other initiatives.

The competition section highlights the major private players in the K12, ICT and multimedia market including their business focus and expansion plans.