Technology Selection: Mobile Solutions and IP Telephony Strategies in European Retail Stores

"IDC Retail Insights finds that mobile consumer interaction will allow retailers to blend payment, loyalty, customer service, and promotional offers to the next level," said Ivano Ortis, research director, IDC Retail Insights EMEA. "Our research shows that European retailers are shifting mobile and networking strategies from an era of internal collaboration and supply chain efficiencies to a focus on customer-facing applications."