Customer loyalty: making your program excel: customer retention is one measurement of the effectiveness of your loyalty program and a critical ... An article from: Franchising World

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Citation Details
Title: Customer loyalty: making your program excel: customer retention is one measurement of the effectiveness of your loyalty program and a critical component to the growth of your business.(MANAGEMENT & OPERATIONS)
Author: Steve Baxter
Publication:Franchising World (Magazine/Journal)
Date: August 1, 2010
Publisher: International Franchise Association
Volume: 42 Issue: 8 Page: 47(3)

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