Sizing up a proposed APP: mobile devices like iPhone are so popular that banks are rushing in to develop their own unique applications. But which apps ... guide.: An article from: ABA Bank Marketing

This digital document is an article from ABA Bank Marketing, published by Bank Marketing Assn. on May 1, 2010. The length of the article is 1115 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Sizing up a proposed APP: mobile devices like iPhone are so popular that banks are rushing in to develop their own unique applications. But which apps are useful to customers and also represent an appropriate extension of the bank brand? Check out this evaluation guide.
Author: Matt Goddard
Publication:ABA Bank Marketing (Magazine/Journal)
Date: May 1, 2010
Publisher: Bank Marketing Assn.
Volume: 42 Issue: 4 Page: 20(4)

Distributed by Gale, a part of Cengage Learning