Why Most Mortgage Marketing Fails & What You Can Do to Fix Yours (Doug Huggins' - BEST Mortgage Training Book 1)
Book Details
Author(s)
Doug Huggins
Publisher
BEST Publishing, inc
ISBN / ASIN
B00475AUCW
ISBN-13
978B00475AUC2
Sales Rank
#1,429,502
Marketplace
United States 🇺🇸
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Description
This book is designed to one thing and one thing only…
Help YOU the mortgage company owner, manager or individual loan professional make more money! PERIOD!
What I will share with you here has not been learned out of a text book, although much of the basic skills I have developed started from a very strong educational background in marketing. The vast majority of what I will be sharing with you was learned in the most expensive way possible – through hard fought experience. The kind of experience that only time in the trenches and spending too much money on the wrong thing can bring.
My goal is to save you that time and the wasted money and get you and your business to the point of being able to generate high quality leads whenever you wish to.
So, do my ideas and systems work?
How does over 280 inbound lead calls each and every week for 107 consecutive weeks sound? That’s 30,000 inbound lead calls for purchase money loans in just over two years. And all of it done on a shoestring budget.
When I speak to groups of mortgage professionals I am often asked why did the lead flow stop after the 107 weeks. The question is usually in the form of “what happened? Did your systems stop working?â€
My answer is always the same…â€No, they didn’t stop working, I just realized that with some changes in how we were doing lead conversion, follow-up and processing, we could close a higher percentage of loan with fewer leads.
In other words, we figured out how to make more money with less time, money and effort. That just seemed like a good idea to me.
This is the first book in a series of books that will walk you through how to improve your marketing, increase the number of lead calls you get, teach you how to improve your lead conversion, do better follow-up and, most importantly – over come the greatest single obstacle faced my most mortgage customer; and the one thing that will keep you from maximizing your income.
For over twenty years Doug has specializes in working with Small Business Owners, Mortgage Company Owners and Churches to help them design and create marketing and outreach materials to increase response and lower costs.
Doug has authored over two-dozen books and training manuals along with audio and video products, and has written scores of articles on marketing and production specifically for mortgage professionals to help them have the life they want and the lifestyle they and their families deserve.
Help YOU the mortgage company owner, manager or individual loan professional make more money! PERIOD!
What I will share with you here has not been learned out of a text book, although much of the basic skills I have developed started from a very strong educational background in marketing. The vast majority of what I will be sharing with you was learned in the most expensive way possible – through hard fought experience. The kind of experience that only time in the trenches and spending too much money on the wrong thing can bring.
My goal is to save you that time and the wasted money and get you and your business to the point of being able to generate high quality leads whenever you wish to.
So, do my ideas and systems work?
How does over 280 inbound lead calls each and every week for 107 consecutive weeks sound? That’s 30,000 inbound lead calls for purchase money loans in just over two years. And all of it done on a shoestring budget.
When I speak to groups of mortgage professionals I am often asked why did the lead flow stop after the 107 weeks. The question is usually in the form of “what happened? Did your systems stop working?â€
My answer is always the same…â€No, they didn’t stop working, I just realized that with some changes in how we were doing lead conversion, follow-up and processing, we could close a higher percentage of loan with fewer leads.
In other words, we figured out how to make more money with less time, money and effort. That just seemed like a good idea to me.
This is the first book in a series of books that will walk you through how to improve your marketing, increase the number of lead calls you get, teach you how to improve your lead conversion, do better follow-up and, most importantly – over come the greatest single obstacle faced my most mortgage customer; and the one thing that will keep you from maximizing your income.
For over twenty years Doug has specializes in working with Small Business Owners, Mortgage Company Owners and Churches to help them design and create marketing and outreach materials to increase response and lower costs.
Doug has authored over two-dozen books and training manuals along with audio and video products, and has written scores of articles on marketing and production specifically for mortgage professionals to help them have the life they want and the lifestyle they and their families deserve.
