Mobile Proximity and Location Based Advertising within Reach

Mobile location advertising has been discussed and executed for more than a decade - since the heady days of the ecommerce boom. Companies engaged in the discourse then included: E*Trade, Gap, Exxon, NTT DoCoMo, Dentsu, Active Sky, SmartRotuaari, and many more. Japan, Korea, Finland, and Belgium took the lead in commercial deployment, while United States advanced in incremental pilot testing. The distinction between proximity services and location services reside in the applied use. The services encompass a wide variety of retail industries including fashion, travel, banking, food and beverage, and services such as cobblers, dry cleaners, and auto.

This report presents location and proximity services that are successful and the companies behind the solutions.

In the report we target Tier 1 providers:

Mobile Ad Exchanges and Networks
Mobile Platform Developers
Mobile Content Providers
Mobile Ad Campaigns and Creators