A Vegan History: 1944-2010

A must for vegans and animal advocates alike, Erik Marcus has written the first history of veganism. This narrative begins with the term's coining in 1944, and moves on to chart the rise of factory farming and the fast food industry. With the emergence of 1960s counterculture, vegetarianism and then later veganism came out of the fringes to gain mainstream acceptance. And as the modern animal rights movement grew into maturity between 1990 and 2010, the dismantlement of factory farming has become inevitable.

Like no book before, A Vegan History puts the modern vegetarian movement and its push to topple industrialized animal agribusiness into context.