The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars (Chapter 2)
Book Details
Author(s)Dr. Larry Chiagouris
PublisherBrand New World Publishing
ISBN / ASINB004USMCRW
ISBN-13978B004USMCR8
Sales Rank3,105,490
MarketplaceUnited States 🇺🇸
Description
The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars is an easy to follow guide for all majors to help you launch your career in any job market. You will learn tips and tactics to attract the attention of an employer and win the competition with other candidates to get the job you want.
Bonus Feature: Exclusive Online Content: *Gain access to exclusive content to a companion website *Includes references to many job search resources *Resume examples for a variety of majors *Links to useful websites Here are some of the topics that will be covered:
Chapter 2: Getting the Interview: Creating Your Marketing Plan *Learn to create a cover letter that generates a call from an employer *See what makes a great resume that cannot be ignored *Find out how to get on top of an employer's lists of candidates *How to leverage the Internet faster and more effectively
" Larry Chiagouris has been conceptualizing and implementing highly successful branding strategies for decades, and this is one of his best showing college graduates the nuts and bolts of how to develop their personal brand to get that all-important first job. Simply outstanding! "
---William Neal, Founder and Senior Partner at SDR Consulting,
Past Chairman of the American Marketing Association
and author of Value Creation: The Power of Brand Equity
" Larry is one of the few people who combines real world business experience with the rigor of a skilled academician. This book reflects that talent and his passion for helping students. This is a must read for every college graduate. "
---Dr. Richard Plank, Director, Division of Business, University of South Florida
" This book is required reading for every college student wrestling with how to land an internship and their first - and best - position after graduation. Dr. Chiagouris outlines practical, easy-to-apply personal assessment and individual positioning steps helping job candidates clearly articulate who they are, why they stand out from their competition, and how to go about identifying and winning highly desired opportunities. I've worked closely with Larry on Madison Ave, and observed him in the classroom. He's a master at focusing attention and promoting consumer-brand engagement. This book leverages his respected communications, branding, and applied marketing expertise to the benefit of all soon-to-be graduates. Follow his roadmap, and land your job! "
---Steven M. Howard, Marketing and Customer Experience Officer,
Rainqloud Media, Inc.
" Dr. Chiagouris ranks among the most caring, committed, and creative professors I have ever had the privilege of working with over the past twenty years. His student-centeredness is legendary as is his dedication to helping students find their place in this world. He finds nothing more fulfilling than empowering students to build a foundation for their own success while focusing on their strengths and uniqueness. "
---Susan Maxam, University Director for Student Success, Pace University
Bonus Feature: Exclusive Online Content: *Gain access to exclusive content to a companion website *Includes references to many job search resources *Resume examples for a variety of majors *Links to useful websites Here are some of the topics that will be covered:
Chapter 2: Getting the Interview: Creating Your Marketing Plan *Learn to create a cover letter that generates a call from an employer *See what makes a great resume that cannot be ignored *Find out how to get on top of an employer's lists of candidates *How to leverage the Internet faster and more effectively
" Larry Chiagouris has been conceptualizing and implementing highly successful branding strategies for decades, and this is one of his best showing college graduates the nuts and bolts of how to develop their personal brand to get that all-important first job. Simply outstanding! "
---William Neal, Founder and Senior Partner at SDR Consulting,
Past Chairman of the American Marketing Association
and author of Value Creation: The Power of Brand Equity
" Larry is one of the few people who combines real world business experience with the rigor of a skilled academician. This book reflects that talent and his passion for helping students. This is a must read for every college graduate. "
---Dr. Richard Plank, Director, Division of Business, University of South Florida
" This book is required reading for every college student wrestling with how to land an internship and their first - and best - position after graduation. Dr. Chiagouris outlines practical, easy-to-apply personal assessment and individual positioning steps helping job candidates clearly articulate who they are, why they stand out from their competition, and how to go about identifying and winning highly desired opportunities. I've worked closely with Larry on Madison Ave, and observed him in the classroom. He's a master at focusing attention and promoting consumer-brand engagement. This book leverages his respected communications, branding, and applied marketing expertise to the benefit of all soon-to-be graduates. Follow his roadmap, and land your job! "
---Steven M. Howard, Marketing and Customer Experience Officer,
Rainqloud Media, Inc.
" Dr. Chiagouris ranks among the most caring, committed, and creative professors I have ever had the privilege of working with over the past twenty years. His student-centeredness is legendary as is his dedication to helping students find their place in this world. He finds nothing more fulfilling than empowering students to build a foundation for their own success while focusing on their strengths and uniqueness. "
---Susan Maxam, University Director for Student Success, Pace University
