Have college brands delivered on their promise: ten years after higher ed became enamored with "branding," a panel of university marketers talks about ... An article from: University Business

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Citation Details
Title: Have college brands delivered on their promise: ten years after higher ed became enamored with "branding," a panel of university marketers talks about lessons learned.(Discussion)
Author: Robert A. Sevier
Publication:University Business (Magazine/Journal)
Date: September 1, 2010
Publisher: Professional Media Group LLC
Volume: 13 Issue: 8 Page: 49(3)

Article Type: Discussion

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