Beyond the Theater: Moviegoers and Other Media

In early 2010, Avatar became the highest grossing movie in history. The surge of 3D movie releases, along with several highly anticipated sequels, put 2010 on the track to becoming a record-breaking box office year (though it eventually fell short). Yet with escalating ticket prices and constantly evolving home theater technology, will consumers start abandoning the theater?
How has moviegoing changed compared to a year ago?
Are moviegoers adopting other means of movie consumption?
With what other media do moviegoers engage?