Social Media and Its Impact on Corporate Information and Data Management Strategies

This IDC Insight looks at the factors influencing the need for greater corporate visibility and insight into social media. It also highlights some leading suppliers addressing the information management challenges associated with social media.

This document identifies the drivers fueling an organization's consideration of information and data management strategies for social media. Also identified are some challenges that suppliers and the industry at large face in gaining better corporate control of content disseminated via social media. More recently, tools and services to address some of the regulatory, legal, and business issues around social media use in corporate environments have been released. These solutions are profiled in this document.