Common Sense Mass Merchandising: How To Get Your Product Into Mass Retail Merchandisers
Book Details
Author(s)Michael Senoff
PublisherMichael Senoff
ISBN / ASINB00571NMO8
ISBN-13978B00571NMO5
Sales Rank1,366,506
MarketplaceUnited States 🇺🇸
Description
Every product inventor, developer and manufacturer dreams of landing their product into retails giants like Wal-Mart and Target Stores. You have truly hit the big time when one of these stores takes on and succeeds selling your product. Â
But most believe this is a pipe dream only available for someone luckier then them. But not for my friend Joe. Joe has done it and you can learn how to do it too. So who is Joe? Â
Joe has had many years of experience in the product development and marketing of consumer products to mass merchants like Wal-Mart & Target as well as with selling to independent retailers in many different distribution channels. 25 years ago he learned the inside workings of one of the the world's largest consumer products company as a product manager for Kimberly-Clark (the manufacturer of Kleenex, Huggies diapers and other familiar products).Â
After leaving Kimberly Clark Joe found his first company to manufacture and sell children's products to retailers. Over the last 25 years Joe has founded and grown 4 companies. Two of them sold over $45 Million of products that he invented to chains like Wal-Mart, Target and other retailers. He developed and sold 3 complete product lines consisting of hundreds of products to both Wal-Mart & Target and one year received the "Best New Vendor" award from Target's Stationery and School Supply Department. Within the children's products company he set up a kids club promotion that got 900 stores and 900,000 kids to participate. The promotion resulted in an additional $145 Million is sales for the participating stores in just one year.Â
Joe also built and sold a mail order catalog company and a promotional products company. Joe also has extensive experience in other distribution channels besides retail. You are about hear Joe's story and how he did it. It's a wild ride so hang on tight. Look out Wal-Mart, your next big product may be supplied by the person listening to this interview now. Lets go!
But most believe this is a pipe dream only available for someone luckier then them. But not for my friend Joe. Joe has done it and you can learn how to do it too. So who is Joe? Â
Joe has had many years of experience in the product development and marketing of consumer products to mass merchants like Wal-Mart & Target as well as with selling to independent retailers in many different distribution channels. 25 years ago he learned the inside workings of one of the the world's largest consumer products company as a product manager for Kimberly-Clark (the manufacturer of Kleenex, Huggies diapers and other familiar products).Â
After leaving Kimberly Clark Joe found his first company to manufacture and sell children's products to retailers. Over the last 25 years Joe has founded and grown 4 companies. Two of them sold over $45 Million of products that he invented to chains like Wal-Mart, Target and other retailers. He developed and sold 3 complete product lines consisting of hundreds of products to both Wal-Mart & Target and one year received the "Best New Vendor" award from Target's Stationery and School Supply Department. Within the children's products company he set up a kids club promotion that got 900 stores and 900,000 kids to participate. The promotion resulted in an additional $145 Million is sales for the participating stores in just one year.Â
Joe also built and sold a mail order catalog company and a promotional products company. Joe also has extensive experience in other distribution channels besides retail. You are about hear Joe's story and how he did it. It's a wild ride so hang on tight. Look out Wal-Mart, your next big product may be supplied by the person listening to this interview now. Lets go!
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