Web 360: The Fundamentals of Web Success

The one-and-only guide created for mastering all the elements critical to Web Success. Each chapter presents a different element that's critical for a successful website. Expert advice appears throughout the book for all levels - basic, intermediate and advanced. Real-world examples of online businesses are included, as well as sources for Web tools and services. Helpful review questions end each chapter, and a thorough glossary demystifies common and not-so-common Web terms and abbreviations. For everyone whose work relies on the Internet, Web 360 breaks through the limits that separate technology from marketing from management and brings ivory-tower specialties down to earth. For anyone with a big idea, Web 360 shows how to translate dreams and blurry goals into reality. The Web 360 system encourages all who may find the Web disintermediating or intimidating to embrace the opportunity and start enjoying the rewards.