Kleppner's Advertising Procedure 17th Ed. (Book Only)
Book Details
Publisher
Pearson - Prentice Hall
ISBN / ASIN
B0058DKEQO
ISBN-13
978B0058DKEQ3
Sales Rank
#3,499,089
Marketplace
United States 🇺🇸
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
This book provides a basic introduction to the planning and execution of advertising and promotio within the context of marketing goals and objectives. Textbook serves undergrads and has also proven valuable as a resource for advertising and business practitioners.
