The impetus for (and limited power of) business self-regulation: the example of advergames.: An article from: Journal of Consumer Affairs

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Citation Details
Title: The impetus for (and limited power of) business self-regulation: the example of advergames.
Author: Elizabeth Taylor Quilliam
Publication:Journal of Consumer Affairs (Magazine/Journal)
Date: June 22, 2011
Publisher: American Council on Consumer Interests
Volume: 45 Issue: 2 Page: 224(24)

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