Branding 123: Build a Breakthrough Brand in 3 Proven Steps: Second Edition (123 eGuides)

SECOND EDITION: This updated, expanded eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. Branding expert Barry Silverstein, co-author of The Breakaway Brand (McGraw-Hill), provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Specific examples and a wealth of additional resources are included. Written clearly and concisely, Branding 123 has everything you need to build a breakthrough brand.


123 eGuides is a new series of authoritative guides published exclusively in electronic format to provide maximum value at minimum cost. 123 eGuides employ the magic of three, based on the simple principle that virtually anything can be accomplished in three proven steps.

123 eGuides are designed for today’s reader who wants information in a quick, convenient, easily readable format. Each 123 eGuide is intended to provide a functional overview rather than a detailed roadmap. Every 123 eGuide always includes additional resources if the reader wants to learn more.