Green Branding Strategy: New Management Strategies for Surviving in the 21st-Century Marketplace (Part 1)
Book Details
Author(s)Hiroshi Nakano
PublisherGocoo Inc.
ISBN / ASINB005Z7CHB8
ISBN-13978B005Z7CHB0
Sales Rank2,474,761
MarketplaceUnited States 🇺🇸
Description
[DESCRIPTION]
The key to the future for any business is the power and resilience of its brand, and in the 21st century marketplace, the only brand that matters is the Green one: What does your business do for the environment? It's not just planting trees or recycling paper; it's about doing something that makes a real difference in the life of a community, and by extension, the world community. Having a strong Green brand makes a big impression not only on your customers, but also on peer companies and investors, who go on to stimulate more Green activism in order to compete. It's a market-based way of tackling the environmental problems we face, and it's changing the face of business worldwide.
In the past there was always a choice between helping the environment and making money. And making money usually won, especially among developing nations. But by following the lead of wealthy forerunners like US investment genius Warren Buffett and Swiss eco-business visionary Stephen Schmidheiny, who introduced the concept of eco-efficiency to global business circles, you will find that Green can be just as profitable as it is sensible. There's no longer a need to choose between economy and ecology—you can have both. Be as greedy as you want while you're building your fortune, and then give generously to Green causes once you have. The richest businessmen and most advanced nations in the world all agree that Green is the next big payday for the global economy. After all, the market is nothing short of the entire population of the planet!
So what are you waiting for? Read this book to find out where the Green train is heading and how to get on board.
[EXCERPT FROM CHAPTER 2]
"No matter what region of what country you're talking about, reduction of carbon dioxide emissions affects nearly everyone's way of life in one form or another. Put another way, the environmental industry now propelling Green business to the fore has room to expand by leaps and bounds, limited only by the rules and policies of the business model. This is a situation where everyone can be an entrepreneur, because everyone is a customer. …We are truly on the cusp of a spectacular global race to reduce carbon dioxide emissions, a race that promises to involve 6 or even 7 billion people worldwide. That, my friends, is the face of Green business today."
[CONTENTS]
CHAPTER 1 Toward the Green Age
—From economically advanced nations to environmentally advanced nations
—Your brand is an intangible asset that needs developing!
—How do you feel about a Louis Vuitton Forest?
CHAPTER 2 Why Do the Rich Love Green?
—A tempting offer from billionaire Warren Buffett
—For long-term investment, your Green brand is all that matters!
—Buffett's forward-thinking $232 million investment in a Chinese venture company
—The Swiss billionaire who pushed businesses to go Green
—What starts out as mere moneymaking can evolve toward Green
—The global marketplace means more profits for Green business!
[ABOUT THE AUTHOR]
Hiroshi Nakano
Environmental business consultant and international environmental journalist　　
President of brand management educational institute Gocoo Brand Consulting
President/CEO of environmental think tank Eco-Life Institute
Director of sustainability development advocate Green Japan Foundation
The key to the future for any business is the power and resilience of its brand, and in the 21st century marketplace, the only brand that matters is the Green one: What does your business do for the environment? It's not just planting trees or recycling paper; it's about doing something that makes a real difference in the life of a community, and by extension, the world community. Having a strong Green brand makes a big impression not only on your customers, but also on peer companies and investors, who go on to stimulate more Green activism in order to compete. It's a market-based way of tackling the environmental problems we face, and it's changing the face of business worldwide.
In the past there was always a choice between helping the environment and making money. And making money usually won, especially among developing nations. But by following the lead of wealthy forerunners like US investment genius Warren Buffett and Swiss eco-business visionary Stephen Schmidheiny, who introduced the concept of eco-efficiency to global business circles, you will find that Green can be just as profitable as it is sensible. There's no longer a need to choose between economy and ecology—you can have both. Be as greedy as you want while you're building your fortune, and then give generously to Green causes once you have. The richest businessmen and most advanced nations in the world all agree that Green is the next big payday for the global economy. After all, the market is nothing short of the entire population of the planet!
So what are you waiting for? Read this book to find out where the Green train is heading and how to get on board.
[EXCERPT FROM CHAPTER 2]
"No matter what region of what country you're talking about, reduction of carbon dioxide emissions affects nearly everyone's way of life in one form or another. Put another way, the environmental industry now propelling Green business to the fore has room to expand by leaps and bounds, limited only by the rules and policies of the business model. This is a situation where everyone can be an entrepreneur, because everyone is a customer. …We are truly on the cusp of a spectacular global race to reduce carbon dioxide emissions, a race that promises to involve 6 or even 7 billion people worldwide. That, my friends, is the face of Green business today."
[CONTENTS]
CHAPTER 1 Toward the Green Age
—From economically advanced nations to environmentally advanced nations
—Your brand is an intangible asset that needs developing!
—How do you feel about a Louis Vuitton Forest?
CHAPTER 2 Why Do the Rich Love Green?
—A tempting offer from billionaire Warren Buffett
—For long-term investment, your Green brand is all that matters!
—Buffett's forward-thinking $232 million investment in a Chinese venture company
—The Swiss billionaire who pushed businesses to go Green
—What starts out as mere moneymaking can evolve toward Green
—The global marketplace means more profits for Green business!
[ABOUT THE AUTHOR]
Hiroshi Nakano
Environmental business consultant and international environmental journalist　　
President of brand management educational institute Gocoo Brand Consulting
President/CEO of environmental think tank Eco-Life Institute
Director of sustainability development advocate Green Japan Foundation
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