Strategic Marketing: Insights on Setting Smart Directions for Your Business (Marketing Insight Guides Book 3)
Book Details
Author(s)Marcia Yudkin
PublisherCreative Ways Publishing
ISBN / ASINB0060YV7RA
ISBN-13978B0060YV7R9
Sales Rank1,204,427
MarketplaceUnited States 🇺🇸
Description
Become the Master of Your Business Fate
With proper attention to marketing strategy, success is not an accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.
Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn what to do when complications and uncertainty seem to get in the way.
Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 15 other books.
"Marcia Yudkin is the true north of marketing direction. Strategic Marketing is a compass for finding your ideal position, clients, brand, and future, as well as a superb guide to maximizing perceptions of your value and the reality of your fees." - Alan Weiss, PhD, Author, Million Dollar Consulting and Thrive!
"What's amazing about this book is the way Marcia applies the often-fuzzy, amorphous notion of 'strategy' in straightforward terms that make it easy to apply to your business. She draws a roadmap with Action Steps following each chapter, so there's crystal clarity on how to define and refine your business's strategic direction. It's like a Dummies book on marketing for Smarties." - Ann Handley, Chief Content Officer, MarketingProfs, Co-Author, Content Rules
With proper attention to marketing strategy, success is not an accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.
Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn what to do when complications and uncertainty seem to get in the way.
Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 15 other books.
"Marcia Yudkin is the true north of marketing direction. Strategic Marketing is a compass for finding your ideal position, clients, brand, and future, as well as a superb guide to maximizing perceptions of your value and the reality of your fees." - Alan Weiss, PhD, Author, Million Dollar Consulting and Thrive!
"What's amazing about this book is the way Marcia applies the often-fuzzy, amorphous notion of 'strategy' in straightforward terms that make it easy to apply to your business. She draws a roadmap with Action Steps following each chapter, so there's crystal clarity on how to define and refine your business's strategic direction. It's like a Dummies book on marketing for Smarties." - Ann Handley, Chief Content Officer, MarketingProfs, Co-Author, Content Rules
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