Beyond Guerrilla Marketing

Until 1984, the principles of guerrilla marketing were known only by a select few people in the world. They jealously kept this information quiet with almost fanatical secrecy. And who can blame them? If you had some special knowledge that allowed you to rise to the top of your field, would you want this information to be made public? Of course not!

The balance of power was dramatically upset by a maverick marketing genius named Jay Conrad Levinson - a man who is arguably the most respected marketer in the world.

He is the man who coined the term "guerrilla marketing" and introduced these secrets to the average Joe. His concepts are so successful that he has published 27 books on the subject (in 37 languages), his books are required reading in the most respected MBA programs in the world, and he is now the most widely read and respected author of business books in the world.

Although Jay Conrad Levinson's book changed the world of Marketing, it was also laying the foundation of another movement. John Smith analyses the growth and development of this silent phenomenon that goes beyond Guerrilla Marketing. What John reveals is so powerful that people who are exposed to the ideas in this book can never really go back to their old marketing ways. Discover this new phenomenon in this powerful book that will take your way beyond Guerrilla Marketing.