Getting the green light for a brand refresh: you may understand the value of a potent brand, but your top management may not. A key factor in winning ... An article from: ABA Bank Marketing

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Citation Details
Title: Getting the green light for a brand refresh: you may understand the value of a potent brand, but your top management may not. A key factor in winning agreement for a rebranding is to treat the process as a strategic rather than as a tactical initiative.(Company overview)
Author: Rick Jacobs
Publication:ABA Bank Marketing (Magazine/Journal)
Date: November 1, 2011
Publisher: Bank Marketing Assn.
Volume: 43 Issue: 9 Page: 14(6)

Article Type: Company overview

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