Local Direct Response Marketing Basics!

Local Direct Response Marketing Basics is a guide for small business owners who want to learn how to craft a direct response ad that you can use in your local newspaper, magazine, direct mail, or you can use the ad copy for some of your online marketing as well...

But that's not all. I will also show you variations of the example ad so you get a firm grasp of the concepts.

In addition I will show you 2 postcard examples, and a Val Pak or Money Mailer style coupon example.

I'll also cover the basics of a Google Adwords campaign including a simple website landing page that we have used successfully in our online marketing.

Why should you listen to me? Because I have been marketing online for almost 15 years very successfully. AND, we (my wife and I) own 2 salon and spa's. I spend my own money on advertising and have learned what works and what doesn't in the real world. You will rarely find that in most books, or even college courses on this subject. In other words it's hard to find a person who is not only good at direct marketing but actually deploys ideas using his own money in his own business.

ATTENTION: I am mostly going to show you examples in the salon and spa arena. But before you say to yourself, "I am not in the salon or spa industry so this won't work for me", hold on! It will. As a matter of fact, what works well in one industry can work even better in another. All you have to do is model it, and I basically show you how do that.

I am very confident you will find your tiny investment in this guide to be a tremendous value.