The PMO Best Practices: Launching Products for Market Success (The PMO Practice Booklet Book 5)

Your development team has spent months, maybe years, anticipating this moment - the moment when your new product launches from the protected environment of the team atmosphere into the wide world of the marketplace. In some companies, moving a product from development into the market is called “crossing the valley of death.” Why? Because many new products fail at this point. To avoid launch failure, you need to plan for the launch throughout the development process instead of waiting for when your product is nearly ready for the market.

A new product’s market success depends on many factors, and a good launch is certainly one of them. If you’ve identified what your customers really need; if you’ve conjured up great ideas for products that can fulfill those needs and delight your customers; and if you’ve assembled a dedicated cross-functional team that has whittled down the ideas and developed a product by using a well-implemented phase/review process, all your hard work deserves a well-planned and well-executed launch.



“You will launch many projects, but have time to finish only a few. So think, plan, develop, launch, and tap good people to be responsible. Give them authority and hold them accountable. Trying to do too much yourself creates a bottleneck.”

—Donald Rumsfeld, American Secretary of Defense