small words, BIG CHANGE

Do you need to influence, persuade or otherwise change the minds of other people? Sure you do. Everybody does. Whether it is in work, at home or out there in the big world, we all want others to do things, including when they are not so sure that they want to go along with our requests.

'small words, BIG CHANGE' comes from David Straker, the author of 'Changing Minds: In Detail' and the massive changingminds.org website. This book looks at the practicalities of how you can use the smallest of words to subtly influence and persuade. While doing so, it also discusses many tips, tricks and things to consider when you are nudging and communicating with others.

Version 2: contains updates, corrections and table of contents