To Raise The Titanic: Engaging Talents For Business Transformation

This book described the journey of how a team of young, innovative, flexible, persistent, resourceful and driven executives who did "whatever it takes" to transform a failing business, one that is losing millions to one that is profitable within 18 months.

To Raise The Titanic tells the inspiring story of how we applied a visionary blueprint of:
1. How to define dreams and outcomes to attract and excite our customers, employees, partners and communities;
2. How to revitalize our talented employees and select the right management team for the business transformation;
3. How to develop the leadership needed to inspire our employees, customers, partners and communities to work with us;
4. How to leverage partners and competitors to get what we wanted;
5. How to deal with failures and feedback and turn failures into energies;
6. How to excite and attract customers and talents to our company and
7. How to keep big business small to ensure sustainable growth.

These set of principles set forth what must be learned by others to stay in business and come up on top to survive the competitive global market. This book is not only about how to be a great manager yourself, but how to build a great management team and engaging talents to conquer new markets on their own.

For Asia Pacific clients who wish to purchase this, please send your request to the author at yckhoo@pacific.net.sg