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Principles of Services Marketing and Management
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Principles of Services Marketing and Management
Author
Lauren Wright, Lauren K. Wright Christopher H. Lovelock
Publisher
Prentice Hall Professional Technical Reference
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Book Details
Author(s)
Lauren Wright, Lauren K. Wright Christopher H. Lovelock
Publisher
Prentice Hall Professional Technical Reference
ISBN / ASIN
B00891GKQK
ISBN-13
978B00891GKQ6
Sales Rank
6,476,488
Marketplace
United States 🇺🇸
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