Guerrilla Marketing Success Story: How we attracted over 10 000 visitors to an outdoor flea market with less than $100. A step-by-step example of bootstrapping and creative event marketing.

You hear about clever entrepreneurs and marketing success stories all the time - but don’t you find yourself wondering how they actually made it happen? Very few examples and marketing books show you the detailed thinking and the actual doing behind the great results.

If you would like to follow a step-by-step example of how two people managed to attract over 10 000 visitors to an event, with less than $100, then this book is for you. It is a documentation of a successful guerrilla marketing campaign that you will be able to follow from A to Z. It is also a documentation of how to turn an idea into reality, and all the steps taken to do so. All the thinking, the actions and the results (including profits) will be laid out for you, step-by-step in detail. A great inspiration if you have an idea that you want to get going with, or if you are starting out in business and marketing with a low budget.

You will learn:
• The mindset behind successful guerrilla marketing.
• How to use creativity and unconventional methods instead of money.
• How to successfully turn an idea into reality, from A to Z.
• How to make the most of the opportunities you have around you (bootstrapping).
• Why this project became a success and how you can apply this to your own business or project.
• Why you don’t need to be rich to succeed with anything. Including marketing.

The subject in this book may be about a mere “flea market” and you might think that it’s not for you because of that. But challenge yourself to think again. This book is not about the subject matter itself; it is much more about a way of thinking and a different approach to marketing, business and to life itself.