Cranking up the Volume on the Sales Channel: Riffs by Barry LaBov
Book Details
Author(s)Barry LaBov
ISBN / ASINB008DY1QR6
ISBN-13978B008DY1QR1
Sales Rank2,716,755
MarketplaceUnited States 🇺🇸
Description
Everyone on the front lines--from entrepreneurs, to managers, to salespeople will find valuable ideas and insider knowledge on some of the toughest challenges facing the sales channel in Cranking up the Volume on the Sales Channel. A compilation of quick-read stories that can have a big impact on your sales success, this book provides key insights to help businesses, both large and small, increase sales, create loyal customers, communicate effectively and improve leadership.
Whether you’re a manufacturer searching for more effective ways to sell through your sales channel, or a manager looking for the most important factors that drive customer satisfaction, you’ll find a variety of topics within this book that will capture your interest.
Salespeople working in a dealership or retail outlet who want to know how to be the go-to person in his product category will benefit from information on providing value, communication and training. Distributors who feel conflicted between manufacturing and their customer base will see examples of how others have learned that through effective, open communication, they can have better relationships with both groups. Executives who want to know how to lead their teams and ignite passion in their ranks will also find this book a valuable resource.
Cranking up the Volume on the Sales Channel is a compilation of insights written by Barry LaBov, president and CEO of LaBov & Beyond Marketing Communications and Training, and company employees. LaBov & Beyond has been in business for over 30 years, but the company truly hit its stride when its leadership pinpointed its niche—working with companies that go to market through dealers/distributors/rep networks or have multiple locations. This channel has unique challenges and LaBov has grown and thrived serving it with passion, bravery and joy--or PB&J as it’s referred to around the office. LaBov & Beyond works with national clients, many of them top blue-chip, global brands.
Whether you’re a manufacturer searching for more effective ways to sell through your sales channel, or a manager looking for the most important factors that drive customer satisfaction, you’ll find a variety of topics within this book that will capture your interest.
Salespeople working in a dealership or retail outlet who want to know how to be the go-to person in his product category will benefit from information on providing value, communication and training. Distributors who feel conflicted between manufacturing and their customer base will see examples of how others have learned that through effective, open communication, they can have better relationships with both groups. Executives who want to know how to lead their teams and ignite passion in their ranks will also find this book a valuable resource.
Cranking up the Volume on the Sales Channel is a compilation of insights written by Barry LaBov, president and CEO of LaBov & Beyond Marketing Communications and Training, and company employees. LaBov & Beyond has been in business for over 30 years, but the company truly hit its stride when its leadership pinpointed its niche—working with companies that go to market through dealers/distributors/rep networks or have multiple locations. This channel has unique challenges and LaBov has grown and thrived serving it with passion, bravery and joy--or PB&J as it’s referred to around the office. LaBov & Beyond works with national clients, many of them top blue-chip, global brands.
