QR Codes for the Creative Business Person

A well illustrated and accessible compendium of information and links on QR Codes for the creative business person. With your mobile phone, this is transformed into a web enabled book with 100+ additional informative web pages by the sources linked to

QR Codes on your items or products can link your customers directly to information or online through their mobile phones. They are a fantastic tool for your business.

If you want to understand what QR Codes are; if you want to use QR Codes but do not know how; if you want a QR Code that is more imaginative than a stark black box for marketing campaigns - then this book is for you.

The book assumes no prior knowledge. It aims to introduce you to the basics of QR Codes. You learn why people use them. More importantly you are shown how to read and create your own QR Codes. You can then choose how to use QR Codes, whether for your contact details, information or promotions.

The overall structure of the book starts with basic concepts and enough information to get started. Further examples and additional information follow with the highly technical information at the end.

However, the structure is also such that you can dip in to chapters that interest you at the moment.

The content or link of each QR code is also given in for reference in the back of the book. Each QR Code has been modified creatively.

The Contents are:

Table of Contents

Acknowledgements
Introduction
QR Code Basics
What is a QR Code?
The benefits of a QR Code
How do I read a QR Code?
What do I need to read a QR Code?
Installing a QR Code reader
How do I use my mobile phone to read a QR Code?
How do I create a QR Code?
Google's http://goo.gl
http://www.the2dcode.com
Google ZXing (Zebra Crossing)
Developing your own QR Code generator with ZXing
How do I use a QR Code?
Risks with QR Codes
QR Codes for your business
How others have used QR Codes
Business cards
Direction to website
Testing your marketing
Enabling purchasing
Adding customer value
Educating customers in product use
Stocktaking
Ticketing
Missed Opportunities ?
What can YOU use a QR Code for?
Existing uses summarised (the list is not exclusive)
Future applications
Static QR Codes
Dynamic QR Codes
Augmented Reality (AR) QR Codes
Your customers and QR Codes
Customer awareness
Customer education
Customer accessibility
Avoid additional barriers to use
Use mobile friendly sites
Customer benefits
Making your QR Code attractive
Why bother?
What you CAN do to QR Codes
Change colour
Inverted colours – some readers only
Soften corners
Add perspective
Overlay on designs
Partially cover
Blending into a larger pattern
Imaginative play
Changes in QR Code that DO NOT work
Additional reading online:
How to modify your QR Code
Encouragement and reassurance
Your own art
The format of QR Codes
Using Photo-software
Using Graphics software
From Sandcastles to LEGO
Technical aspects
QR Code specifications
Sources for specifications
Key areas on a QR Code
Optimum QR Code size
QR Code IP and Standards
QR Code Patents
QR Code Registered Trademark
QR Code ISO Standard
Conclusion
Glossary
Illustrations and Links