30 Days to Digital Media Expertise

Buying and managing digital media has rapidly gone from being an afterthought to now being front and center of most ad campaigns. Having witnessed this transition firsthand, and been part of thousands of digital campaigns themselves, Jay Friedman and David Wolk demystify digital media planning, buying, and campaign management. Veterans and novices alike will find 30 Days To Digital Media Expertise to be written specifically to communicate complex topics such as behavioral targeting, ad serving, and the power of combining search and display, in digestible, daily readings.