Marketing Management (13th Edition, Eastern Economy Edition)
Book Details
Publisher
Taschenbuch, Prentice Hall of India
ISBN / ASIN
B009MYR4M2
ISBN-13
978B009MYR4M9
Sales Rank
#4,356,625
Marketplace
United States 🇺🇸
Description
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Subjects covered: Understanding Marketing Management, Capturing Marketing Insights, Connecting With Customers, Building Strong Brands, Shaping the Market Offerings, Delivering Value, Communicating Value, and Creating Successful Long-Term Growth
For undergraduate and MBA marketing management and strategy courses.
Subjects covered: Understanding Marketing Management, Capturing Marketing Insights, Connecting With Customers, Building Strong Brands, Shaping the Market Offerings, Delivering Value, Communicating Value, and Creating Successful Long-Term Growth
For undergraduate and MBA marketing management and strategy courses.
