Dominate Google. Eric's Quick Guide to Online Marketing - beyond Search Engine Optimization - how to actually get traffic to your website. (Eric's Quick Guide to Online Marketing Series Book 1)
Book Details
Author(s)Eric Tobler
PublisherHigh Stakes Properties
ISBN / ASINB009S7B8YI
ISBN-13978B009S7B8Y8
Sales Rank1,927,550
MarketplaceUnited States 🇺🇸
Description
These guides are the simplest way to get traffic to your website and get business online. Most people don't want to be masters of Search Engine Optimization (SEO) or Search Engine Marketing (SEM) or any of the other internet marketing buzz words. They just want to get customers, contributors and sales. Yet most books about online marketing are thick with long-winded, theory filled chapters.
Not Eric's guides!
Eric's guides are the fast way to dominate the search engines and get traffic to your site. This book gives you four recipes to reach the prized “page one†ranking. Using validated, proven methods, you choose the plan that best fits your marketing goals. With the latest information on search engine optimization techniques you'll have a plan and guides to make the process simple and easy to do.
The author runs over 20 websites and advise companies on what is working today to get traffic, donations and sales from the web savvy customer - which means almost everyone searching online. The book gives you just what you need to know - without having to read all the junk you don't care about. So here it is - what is working and how you can do it.
You'll get simple checklists to complete the tasks without philosophizing, preaching or techno-babble. Yet the book is not watered down. The info is based on ongoing search data from IBM, and test on over 50 websites. Including a $500,000 research study completed in late 2012. The results are distilled down to easy-to-use checklists with easy-to-understand tasks.
Here's what works today:
Be found.
First and foremost you need to be found. Someone searching for your stuff needs to be able to find your website, Twitter feed, Facebook page or wherever you are online. And while that may seem obvious, being found today is harder if you use methods pre 2012. In fact, it can hurt you. Goggle is loosing search traffic because people are starting their search from other sites (like Facebook). If you wanted to buy a book would you search Google or ... Amazon? Today Google finds itself needing to compete for search traffic. As such, expect Google to change how it ranks sites. And to change that ranking more often.
This is actually good news for new business or charities without websites, you can do things right and get found! These guides help you choose the right strategy and complete the tasks quickly.
Don't use all the social media.
If you try to use all the social media sites and tools, you'll soon run out of energy. Better to focus on the right set of sites that will give your business or charity the biggest bang for the buck.
Choose the right online promotional model.
Companies and non-profits have four basic models to get visitors, customers and sales online today. That is, sites that follow one of these models get found, get traffic and get results. The Piggy-back Model is the simplest to implement and requires no website of your own (because it lets you use free websites that have established traffic). This is the best choice for affiliate marketers and entrepreneurs who want to make some money online without all the headache. Even part-timers can implement this model in their spare time and make some cash. The Long Tail Lizard Model which is easy to implement and best when the goal is online sales. This model captures shoppers who are ready to buy. The Niched Nautilus chooses a single tight niche keyword strategy that is uncontested. While this niche may be hard to find, the reward is - the #1 Google position can be earned and maintained. The last model, the Authority Octopus, is the hardest, yet yields the biggest payoff. Best used for big ticket sales where competition is fierce. Deviate from these models at your own risk. Research shows sites that follow these plans get ranked and get results.
The Quick Guides (included in the main book) let you choose the model that is the best fit for your business. Each guide above can be purchased spearately.
Not Eric's guides!
Eric's guides are the fast way to dominate the search engines and get traffic to your site. This book gives you four recipes to reach the prized “page one†ranking. Using validated, proven methods, you choose the plan that best fits your marketing goals. With the latest information on search engine optimization techniques you'll have a plan and guides to make the process simple and easy to do.
The author runs over 20 websites and advise companies on what is working today to get traffic, donations and sales from the web savvy customer - which means almost everyone searching online. The book gives you just what you need to know - without having to read all the junk you don't care about. So here it is - what is working and how you can do it.
You'll get simple checklists to complete the tasks without philosophizing, preaching or techno-babble. Yet the book is not watered down. The info is based on ongoing search data from IBM, and test on over 50 websites. Including a $500,000 research study completed in late 2012. The results are distilled down to easy-to-use checklists with easy-to-understand tasks.
Here's what works today:
Be found.
First and foremost you need to be found. Someone searching for your stuff needs to be able to find your website, Twitter feed, Facebook page or wherever you are online. And while that may seem obvious, being found today is harder if you use methods pre 2012. In fact, it can hurt you. Goggle is loosing search traffic because people are starting their search from other sites (like Facebook). If you wanted to buy a book would you search Google or ... Amazon? Today Google finds itself needing to compete for search traffic. As such, expect Google to change how it ranks sites. And to change that ranking more often.
This is actually good news for new business or charities without websites, you can do things right and get found! These guides help you choose the right strategy and complete the tasks quickly.
Don't use all the social media.
If you try to use all the social media sites and tools, you'll soon run out of energy. Better to focus on the right set of sites that will give your business or charity the biggest bang for the buck.
Choose the right online promotional model.
Companies and non-profits have four basic models to get visitors, customers and sales online today. That is, sites that follow one of these models get found, get traffic and get results. The Piggy-back Model is the simplest to implement and requires no website of your own (because it lets you use free websites that have established traffic). This is the best choice for affiliate marketers and entrepreneurs who want to make some money online without all the headache. Even part-timers can implement this model in their spare time and make some cash. The Long Tail Lizard Model which is easy to implement and best when the goal is online sales. This model captures shoppers who are ready to buy. The Niched Nautilus chooses a single tight niche keyword strategy that is uncontested. While this niche may be hard to find, the reward is - the #1 Google position can be earned and maintained. The last model, the Authority Octopus, is the hardest, yet yields the biggest payoff. Best used for big ticket sales where competition is fierce. Deviate from these models at your own risk. Research shows sites that follow these plans get ranked and get results.
The Quick Guides (included in the main book) let you choose the model that is the best fit for your business. Each guide above can be purchased spearately.
