Social Media for Business

Are you confused by Linked In? Baffled by Twitter? Do you struggle to see the business point of Facebook or You Tube? Does the idea of blogging just leave you cold? Are you starting to panic about being left behind by your competitors as they make the most of the social environment?

If the answer is YES then this book is for you.

After reading this book you will:

• Quickly get to grips with whether you need to be using social media in your marketing mix
• Understand what tools and channels to use
• Understand how to use them in harmony with each other

The book begins with the big question of 'should I be using social media in my business?' before moving on to cover which tools are the most important and more importantly how to use them.

It finishes with a guide on how to create a social media process that uses all the key tools in a coordinated way to create a powerful source of contacts and leads, and ultimately paying customers.

Packed with lots of tips and tricks for each of the tools, after reading this book you will be able to tweet, blog and post with the best of them, making a mark in the social world and getting the best from the time spent doing it.

Written by a business man for other business people this book will help non technical readers get to grips with all the necessary technology and enable them to bring their business into the social world that is starting to play such a big part in everyone's life.