Marketing Planning For Information Technology: A step-by-step guide to producing and executing a business-to-business marketing plan for IT vendors

The author Neil G MacArthur is a veteran of marketing strategy and planning with information technology [IT] software, hardware and services corporations worldwide. Neil was a founder member of the IBM Marketing School, Course Director for Marketing Planning at the Chartered Institute of Marketing and is today Course Director of marketing strategy and planning workshops at the IT institute Intellect www.intellectuk.org.

This book is designed for customization to an IT vendor who requires the same best practice marketing plan framework to be implemented worldwide in order to reduce cost and risk. Simultaneously the opportunity is created for insight by comparing the impact of strategy and tactics in different regions or markets using the same planning framework. The book is then supported by customized training courses online or onsite. Please contact the publisher if customization is of interest www.idlworldwide.com.