Play Nice, Make Money

Play Nice, Make Money makes the case that a business model that applies the highest ethical standards in its dealings with all stakeholders -Customers, Employees, Vendors, the Community, the Environment, and Lenders, Owners, Stockholders- will ultimately be more profitable than any alternative.

Using historical examples and current case studies, the author debunks the idea that greedy no-holds-barred business methods are required to succeed in business or that they are currently prevalent. Furthermore, he holds that the Ethical Business Model is the foundation of benevolent capitalism, our best hope for an end to violence and a key to world peace.

Follow this model from its earliest days, (the late 1700s) in Great Britain through case histories (good and bad) up to the current time. Embrace benevolent capitalism, the best way to make the most money as well as the key to overcoming many of the evils of the world. A prosperous content middle class does not breed terror or war.

We have only begun to create a world where every human being can develop their potential. About a half-billion of those of us who inhabit the earth earn $15,000 a year or more. Three times that many, a billion and a half, earn $1,500 to $15,000 a year.

Two-thirds of the people on the earth, four billion of us, earn less than $1,500 a year. Think what giving all those people a chance to achieve their potential could do to change the world. They are as smart as the rest of us. They are at least as good as the rest of us. There is no force on earth better equipped or more likely to bring prosperity to all of mankind than benevolent capitalism doing the right thing.

A fun read about a better life and a better world.