How to be a Successful Marketing Manager (Sales, Sales Management, Marketing and Corporate Marketing by Ron Edmonds)

How to be a successful Marketing Manger is the perfect guide to all the steps you have to take to grow the business, be it yours or if you are part of a small or large company.

It is laid out so every stage can be understood with examples taken from the Author's,a Chartered Marketer, experience as an operating marketing executive in a large company and also a marketing consultant to companies large and small company.

It encompasses a number of areas that have to be considered to ensure the useful employment of the funds available as well as including many areas of promotion that are free but still effective.

At the end of the book you will be able to apply the marketing principles professionally.