Don't Forget Key Pricing Considerations Before New Products Development
Book Details
Author(s)Massimiliano Merisio
PublisherExecSense
ISBN / ASINB00BNPM8LU
ISBN-13978B00BNPM8L4
Sales Rank2,096,553
MarketplaceUnited States 🇺🇸
Description
About the eBook
One of the key aspects marketing people should consider before developing a new product is the pricing strategy. However, in particular for products with long development time and sold in a wide and high competitive market, it may be difficult to forecast the price that different customers in different markets will be willing to pay. In this chapter, several aspects that can influence the price evolution will be briefly discussed.
The semiconductor industry is sometimes considered as a valid example since its products have a long development time and high development cost. Also, they are often sold worldwide and in a variety of market-applications.
I try to identify a variety of completely different root causes that may influence the price evolution for different markets and applications. This may include an evolution of the competitive scenario (new players, lower production costs, etc…) but also new breakthrough technologies, new regulations, and new business models. Then I try to analyze them separately or combined together whenever makes sense.
About the Author: Massimiliano Merisio, Product Marketing and Application Manager, STMicroelectronics
Massimiliano Merisio (born October 1973, in Treviglio, Italy) is marketing and application manager in STMicroelectronics. He works on power electronics products for voltage regulation and LEDs driving. In 1997 Merisio received a bachelor’s degree (summa cum laude) in electronics engineering from the Politecnico di Milano. He worked on voltage regulation products for consumer, automotive, industrial, telecom and computer markets. In the last years he also focused on integrated circuits to drive LEDs in automotive, consumer and lighting markets.
One of the key aspects marketing people should consider before developing a new product is the pricing strategy. However, in particular for products with long development time and sold in a wide and high competitive market, it may be difficult to forecast the price that different customers in different markets will be willing to pay. In this chapter, several aspects that can influence the price evolution will be briefly discussed.
The semiconductor industry is sometimes considered as a valid example since its products have a long development time and high development cost. Also, they are often sold worldwide and in a variety of market-applications.
I try to identify a variety of completely different root causes that may influence the price evolution for different markets and applications. This may include an evolution of the competitive scenario (new players, lower production costs, etc…) but also new breakthrough technologies, new regulations, and new business models. Then I try to analyze them separately or combined together whenever makes sense.
About the Author: Massimiliano Merisio, Product Marketing and Application Manager, STMicroelectronics
Massimiliano Merisio (born October 1973, in Treviglio, Italy) is marketing and application manager in STMicroelectronics. He works on power electronics products for voltage regulation and LEDs driving. In 1997 Merisio received a bachelor’s degree (summa cum laude) in electronics engineering from the Politecnico di Milano. He worked on voltage regulation products for consumer, automotive, industrial, telecom and computer markets. In the last years he also focused on integrated circuits to drive LEDs in automotive, consumer and lighting markets.
