Global Marketing Management, 8/e
Book Details
Author(s)
Warren J. Keegan
Publisher
Prentice Hall
ISBN / ASIN
B00C808MP0
ISBN-13
978B00C808MP4
Sales Rank
#1,072,403
Marketplace
United States 🇺🇸
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Description
This is the eBook of the printed book and may not include any
media, website access codes, or print supplements that may come
packaged with the bound book.
The leading MBA text in international
marketing–with comprehensive cases.
This leading book in international marketing
features comprehensive cases that cover consumer, industrial, low
tech and high tech, product and services marketing.
media, website access codes, or print supplements that may come
packaged with the bound book.
The leading MBA text in international
marketing–with comprehensive cases.
This leading book in international marketing
features comprehensive cases that cover consumer, industrial, low
tech and high tech, product and services marketing.
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