Guide to Google AdWords for Apps: How to Increase App Downloads and Control User Acquisition Costs

The first definitive guide for App Publishers to increase downloads and control user acquisition costs the right way using the new "Click to Download" feature of Google AdWords Enhanced Campaigns on mobile and tablet devices.

In-depth step-by-step coverage on what has changed and why app publishers need to step outside of app store ecosystems and know how to attract and retain an engaged app user base.

Discover proven methods of how to target an app's target audience, select the right keywords to control user acquisition costs, how to set up ad campaigns the right way and how to correctly structure and organize ad groups using the AdWords for Apps strategy.

Information about how users find apps has never been available and now app publishers finally have a tool that they can control and use to precisely know and understand their market and their users and prospects if these exact steps are followed.