MKTG 4 (with Marketing CourseMate with eBook Printed Access Card) [Paperback] [2010] 4 Ed. Charles W. Lamb, Joe F. Hair, Carl McDaniel

Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners