Essentials and Creating of Balanced Scorecard for Case Study of SWOT Analysis & Strategic Map Innovation (Practice Book)

This manual is the book to master a way of mastering the balance scorecard to be being bathed in the footlights as the global competitive advantage management skill of the business reform which aims at doing best with the whole by tactically. You can learn how to design the SWOT and Strategic Map by many case study. In addition you can get the point of project management of Balanced Scorecard.
With the this manual, the business person not to know whether or not it is how one with the balanced scorecard at all understands the basic mechanism of the balanced scorecard and the ability up can be attempted in the level to master by its power.
Here, let's introduce contents in each chapter.
"In Chapter 1, you will know the mechanism of the balance scorecard well." It takes up about the basic mechanism and the 4 corner viewpoint of the balance scorecard which is indispensable to reform business.
"In Chapter 2, you will know SWOT analysis!" It introduces the basic structure of the SWOT analysis which is the indispensable tool to master a balanced scorecard and practicing how to use.
"In Chapter 3, you will master strategy mapping!" It clarifies the basic mechanism of the strategy mapping to use by the balanced scorecard and can put the approach which masters a balance scorecard tactically to the body.
"In Chapter 4, you will master IT management and the relevance to the balanced scorecard." It introduces the ability to utilize IT and the managing sense which is indispensable to reform business from the viewpoint of IT management.
By above composition, as the tactical tool of the business reform, the body has a way of mastering a balanced scorecard.
It expects that it is read and that it plays an active part in the field of the practice of the business in the this manual.
Janually, 2014
Tomohisa　Fujii
Registered Management Consultant
IT coordinator
System Analyst

The contents
Chapter 1 You will know the mechanism of the balanced scorecard well!　・・・8
1-1 The balanced scorecard ・・・8
1-2 The reason why the balance scorecard are bathed in the footlights ・・・11
１-3 Why is the balance scorecard has 4 corner viewpoints？　　　　　　・・・14
1-4 You will know 4 corner viewpoint well. ・・・17

1-5 The indispensable tool SWOT analysis ・・・22

1-6 The way of making of the strategy mapping ・・・26

1-7 You will know the mechanism of the evaluation index of the balanced scorecard.
・・・28
1-8 Let’s challenge the intelligibility check of the mechanism of the balanced scorecard ・・・30

Chapter 2　You will master SWOT analysis!
2-1 You will wake up to the advantage, and the weak point, the opportunity and the menace. ・・・31

2-2 Let's attempt to analyze the cross factors by the SWOT analysis. ・・・34


2-3 Let's attempt to make strategy mapping by the SWOT analysis. ・・・39

2-4 Let's attempt to divine a self by the SWOT analysis. ・・・45

2-5 The challenge for the cross analysis by yourself by the SWOT analysis
2-6 Let's attempt to make strategy mapping by yourself. ・・・53
2－7 Let’s challenge the intelligibility check of the mechanism of the SWOT analysis!

Chapter 3 You will master strategy mapping! ・・・56

3-1 The balanced scorecard introduction 4 corner step ・・・56

3-2 You will know evaluation indexes KGI and KPI well. ・・・64

3-3 The project evaluation by the balanced scorecard ・・・67

3-4 The point of the operation of the balanced scorecard　　　　　　 　・・・72
3-5 The balanced scorecard and the business reform ・・・73

3-6 The success case in the South West airline ・・・75