Customer Retention: The New Acquisition

A 5% increase in customer retention can increase business profits by 25%-125% and repeat customers spend more than new customers. It’s easier, cheaper, more effective and makes you more money to retain customers. So why spend all of your money and focus all of your time trying to acquire new customers? According to Bain and Company it cost 6-7 times more to gain a new customer than retain an existing one. Why would you only ask how to get customers? That is not the question that is going to benefit you. Is customer acquisition important? Yes! Is it the most important? Not according to the facts. The probability of selling to an existing customer is 60 -70%. The probability of selling to a new prospect is 5-20%.

Ask yourself… would you like to keep your first time customers. Would you like to sell to your existing customers? Would you like more customers overall? Then you need to read this book today!

You will learn in 2 simple steps in this book to turn first time buyers into lifetime buyers and ensure the 1st time you see your customer is never the last. It’s an easy read and it’s simple to implement. For less than the price of a tall Carmel Macchhiato from Starbucks what’s stopping you? Buy this eBook now!