INTERNATIONAL BUSINESS : TEXT AND CASES
Book Details
Author(s)FRANCIS CHERUNILAM
PublisherPHI Learning Private Limited
ISBN / ASINB00DYXBAD6
ISBN-13978B00DYXBAD2
Sales Rank1,231,708
MarketplaceUnited States 🇺🇸
Description
This widely adopted text, now in its Fifth Edition, continues to provide in-depth coverage of the multidimensional aspects of international business. In this edition, much of the data and information is updated throughout the text. It is enriched with references to Indian situations and examples though not diverting from the international perspective. Many Case Studies given in the book further enhance the value of the text. It is useful for students of management as well as practising managers.
WHAT IS NEW TO THIS EDITION :
• Incorporates latest and uptodate information and data on the areas covered.
• Quite a few tables have been replaced to give latest information.
WHAT IS NEW TO THIS EDITION :
• Incorporates latest and uptodate information and data on the areas covered.
• Quite a few tables have been replaced to give latest information.
