Data & Analytics Reading Sampler: Excerpts by Eric Siegel, Lee Odden, Jim Sterne, Katie Paine, Jason Lankow, Josh Ritchie, Ross Crooks, Nathan Yau, and Phil Simon

Wiley Big Data & Analytics Sampler eSampler

This Wiley Business e-book sampler includes selected materials from seven recently published titles in Wiley’s Marketing, Tech, Design, Management, and Business lists. The material that is included for each selection is the book’s full Table of Contents as well as a full sample chapter.

Titles include:

• Predictive Analytics by Eric Siegel
• Data Points by Nathan Yau
• Infographics by Jason Lankow, Josh Ritchie, and Ross Crooks
• Too Big to Ignore by Phil Simon
• Optimize by Lee Odden
• Measure What Matters by Katie D. Paine
• Social Media Metrics by Jim Sterne