How to Set Prices in a Retail Business - A Step by Step Guide to Pricing in a Retail Store (Pricing Strategies)

This guide will walk you step by step through all the essential phases of setting optimal prices in a retail business. You will learn exactly how to set prices in a way that will allow you to make money and still be competitive

Here's the Table of Contents
1. Introduction
2. How to Set Prices for Optimal Profitability
3, Target Consumers and the Retailing Mix
4. Supplier and Competitor Considerations in Setting Prices
5. Setting a Price Level Strategy
6. Setting Prices Store Policies
7. Taking in Consideration the Nature of the Merchandise
8. Market Environmental Considerations
9. How to Raise Prices Without Losing Customers
10, Calculating Hourly and Project-Based Pricing
Appendix: Business Management Information Resources

My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management.

This is backed up by my own experience. In my 31 years as a business coach and consultant to businesses, I've seen practically dozens of business owners fail and go under -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time.