Food and Wine Tourism: Integrating Food, Travel and Territory (CABI Tourism Texts)

In this cultural, thematic, integrated and sustainable form of tourism, the spirit of a place can be sampled on a plate and experienced directly through tours and visits to producers. If food and wine tourism is well planned, managed and controlled, it can become a real economic resource. This text explores how food producing regions present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. The book takes a practical approach, discussing how to establish a food-related tourism destination, how to evolve from purely a food producer to a tourism operator. It also covers management practices such as producing marketing material, and considerations of sustainability and quality assessment.