Satellite TV on-wheels

Ten companies attacked the Car TV market in the US in the last
ten years. Six of them made it to the market. KVH, Sirius Satellite
Radio, RaySat, Qualcomm MediaFLO, AT&T & ICO. Each company
brought its own ideas about the technology, Go-To-Market strategy
and price offerings.
Yoel Gat was responsible for two of those attempts, and was a
passionate observer at the others. This is their story
Now, at the dawn of the age of Ka band satellites those lessons
could prove to be very beneficial in launching such services in other
world markets.
Satellite TV on-Wheels is also a fascinating story about the magic
of launching innovative consumer products. It is not a business
book. It is a real-life business thriller, about the roller-coaster of
building new technologies, companies & categories.
Yoel Gat was a co-founder and CEO of Gilat Satellite Networks
1987-2003.
Founder, Chairman and CEO of RaySat 2003-2009. Since 2007, he
also assumed the role of Chairman and CEO of RaySat Broadcasting
Corporation, the company that provided the AT&T CruiseCastsm
service.
In 2011, Yoel founded SatixFy Limited, a Hong Kong based fabless
semiconductors company that designs and markets an ASIC based
SoC (System on Chip) for broadband satellite communication.