It's because they are often late-adopters and see social media sites as marketing channels.
Rather than being written for "dummies" or "idiots," this guide quickly covers the basics from an entry-level point of view to keep business owners from sucking at social media.
This step-by-step guide will show you: - How to easily get your business set up on 8 of the top social marketing websites this afternoon - 5 Simple ways to build your "Tribe" and create a following that's more powerful than an expensive ad campaign - How you can learn from past failures and avoid the humiliating mistakes others have made for you - The 4 Goals of Social Networking and how they apply to you and your business - 6 Essential Tactics for Social Media Success - How to build your tribe, and meaningfully engage with followers through social channels such as Facebook, Twitter, Google+, and Pinterest. - And other helpful Social Media tools that make your life easier.