This book was written for the new person just coming on board and the season veteran who wants to sharpen their car selling skills. It not only explains the how to, but answers the whys as well. This book can also be an effective tool for dealerships to help train their staff. Learn this business from a person who had a need to succeed. The car business is a competitive field; in order to sell the 20 or 30 cars you need in order to earn six figures, you must have a good understanding and rich sales background in negotiation, handling objections and closing. . This book is a no non sense work designed to help you make the bigger commission and sell more cars; it walks you through each phase during the selling process.